web.blogads.comBlogads
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web.blogads.com
Maindomain:blogads.com
Title:Blogads
Description:We specialize in blog advertising connecting advertisers with blog readers the social media elite Our site wwwblogadscom Twitter wwwtwittercomblogads Our
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web.blogads.com |
HomePage size: | 23.378 KB |
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216.223.26.253 |
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NYJ004 iWeb Migration |
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Atlanta |
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33.753601074219 |
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Date: Mon, 05 Oct 2020 19:58:01 GMT |
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Last-Modified: Tue, 25 Aug 2020 09:11:36 GMT |
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As you may have heard, ad service .com is closed for business. had a long and exhilarating ride. When our ad service for bloggers launched here in the spring of 2002, Mark Zuckerberg was a high school senior and Barack Obama was in the Illinois State Senate. Since then, has seen many peers in the social media advertising ecosystem arrive (Facebook, LinkedIn, Twitter, Instagram, TIkTok et al) and depart (Xanga, Friendster, AdBrite, Federated Media, Gawker, Pajamas Media, and Glam, to name a few.) tees were a huge hit, seen everywhere from the Taj Mahal to Yosemite to swanky parties in Manhattan. For better or worse, helped fund many of the people whose ideas became the intellectual bedrock of 21st century America. Through our ups and downs since 2002, it was a privilege to see sites weâve helped fundâPerezHilton, DailyKos, Feministing, TalkingPointsMemo, PoliticalWire, Dlisted, Wonkette, Instapundit, LargeHeartedBoy, SportsBlogNation, Methodshop, ObscureStore, GalaDarling, The Millions, Metafilter, StereoGum, ConcreteLoop, Jack & Jill Politics, Electoral-vote, Dooce, TechCrunch, BusBlog, ComicsCurmudgeon, Pinkdome, Scienceblog, Kuro5hin, Aquarium Drunkard, CuteOverload, Virginia Postrel, DaveWiner, LitKicks, TomandLorenzo, Gothamist, Betches, GayPatriot, Drudgeretort, AmericaBlog, Joho, SusieBright, Regretsy, AndrewSullivan, Blue Virginia, DemocraticUnderground, Volokh Conspiracy, Matt Welch to name a fewâshape the content, format and trajectory of ideas (and fun) in the US and around the world. From the spring of 2002, the original spec for , the grandmother of all platforms for self-serve content advertising in social media. (Iâd totally forgotten was originally called Blogadz, until Nick Denton counselled me over coffee in NYC that the âzâ felt very 1999.) On a personal note, thanks to , I got to know three amazing guys, Brian Clarke, Jake Brewer and David Carr, who each died in 2015. Each guy was wonderful and wonder-filled. In their fieldsârespectively advertising, advocacy, and journalismâeach was a diligent practitioner and a joyful philosopher. Most years I got to talk with Brian, Jake and David just a few times, by phone or in person, but what a difference those talks made for me. Every conversation fanned a fire. Afterwards, words cut sharper, possibilities glimmered, goals clarified, the world got bigger. I miss their wisdom and grins, particularly in this busted-to-hell 2017. Done right, a business is a life raft rowing away from lifeâs inexorably sinking ship. A good business always keeps you busy, often keeps you dry and sometimes keeps you sane. By definition, every shuttered business is a failure. But, though .com ultimately lost its own little war, everyone who participated is proud that we helped other causes win their own important battles and wars. Long before there was a clear ad model for social media, we helped political blogs become viable. Weâre particularly proud that underwrote the grassroots political blogs that helped set the stage for Barack Obamaâs victory in 2004. (More recently, we rue the ads we sold for bloggers who later cheered Donald J. Trumpâs know-nothing nihilism.) We helped underwrite the seedlings that ultimately grew into publishing empires like VOX, TechCrunch, BlogHer and PopSugar. (In 2005, 23 of the 30 biggest blogs relied on our service.) After much evolution, the reigning ad format of the twenty-teens (and onward?) is not much different from the original 2002 âblogad,â our eponymous proprietary ad unit that combined an image and link-filled text to deliver readable, site-synchronized information. This ad format has become the standard for successful advertising and is today called ânativeâ advertising. Itâs with zero chagrin and some laughs that I recall how intensely annoyed conventional advertisers (including my buddy Michael Bassik) were when we introduced the blogad. âItâs a lot easier to massproduce a 300Ã250 gif that can run anywhere,â the critics said. To which we replied: exactly! Self-service advertising, which helped pioneer, is now standard too â with DIY ads driving revenues for Facebook, Twitter, LinkedIn and Google. (Hereâs a 2011 video of building a blogad .) My 2002 prediction that the social media (then basically the blogosphere) would eventually âpower knowledge-sharing far more profound than anything offered by current mediaâ has been proven true 1000-times over. Driven by Darwinian pressures and abetted by zero-cost CMSes, self-publishing has morphed and mutated to invade every existing media niche and create many new niches. Social media has speciated into hundreds of different forms, forums and idioms⦠snippets of text , photos , wifi-as-community , vanishing photos , audio , videos, animated gifs . Traditional news and entertainment businesses have become, as I predicted in 2002, like ârefrigerator salesmen trudging into the next ice age.â The volume and pace of people-created content has diluted many publishersâ mindshare to the point that theyâre irrelevant. The social media sideshow of 2002 has become 2017âs big top, with publishingâs once-mighty elephants now beleaguered and begging for peanuts from the former audience (who are too busy selecting an Instagram filter to notice.) Sadly, the Utopian dream that ad-supported, autonomous, righteous bloggers would flood the world with torrents of cleansing information has proven to be false. First, the money isnât there. The supply of what we in the ad industry call âpage impressionsâ (articles, posts, comments, videos, photos, animated gifs, comments on comments, smiley faces on comments on posts about videos about memes⦠etc etc etc⦠content!) has multiplied, far oustripping advertiserâs demand. Compounding the problem, programmatic ads, technology which allows advertisers to bypass name brand publishers to target readers based on demographically specified cookies, has proven immensely cost effective. (For example, Cisco doesnât need to pay $50k to reach a few thousand (hundred?) CTOs on the New York Timesâ site or even TechCrunch because, for just a few nickels, it can use cookies to locate and target the same people elsewhere on the web. Second, transparency. Some blogs are selling posts to advertisers without disclosing the impetus for the post. Many others are creating information and spin to earn ideological or social brownie points. Third, noise. Many blogs are now irrelevant amid a surplus of cat videos and bogus cancer cures. In politics, a few blogs like PoliticalWire, DailyKos and TalkingPointsMemo battle on, often relying on subscriptions. Their efforts notwithstanding, Facebook, with all its secret nuclear-powered link-algorithms, now propels factoids and opinions far faster and further than human hands could ever manage. As dana boyd notes, social media has proven to be both an R&D lab and ICBM of falsehood. Even highly evolved state-of-the-art platforms like Medium are failing in their mission to power great bloggers. In short, most blogs are bust. Sadly, ad-driven fact-focused journalism is begging for bailouts too. Maybe weâre all lost. In addition to sitting in the front row as history was made and saving some marriages , we met a lot of great people. Many colleagues helped build and power , including Angie Riley, Anthony Perry, Balazs Kolbay, Balint Erdi, Bevin Tighe, Bryan Rahija, Csaba Garay, Delphine Andrews, Devin Kelly, Donald Hughes, Gabor Veres, Hano Grimm, Ivana Vidovic, Jessica Siracusa, Joe Stanton, John Faranda, Kate Studwell, Katie Brauer, Kaley Credle, Kristof Strobl, Lanae Ball, Mark Wasserman, Marybeth Grossman, Megan Mitzel, Miklos Gaspar, Nick Faber, Nicole Bogas, Orsolya Kerner, Paige Wilcox, Peter Klein, Piroska Salamon, Rachel Hirsh, Rachel McGorman, Robert Mooney, Suzanne Despres, Tamas Decsi, Tina Merrill, Viktor Bodrogi, Will Elliot, Zach Strom, and (alphabetically last but definitely not least!) Zsol...
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